Partner Profile

Maker Turtle

Digital Strategy, Tactics, Advisory, Leadership, Research & Publishing.



MakerTurtle, led by Jim MacLennan, provides three Digital Transformation service offerings:

Digital Strategy Workshop.

  • Where to Start: Help the customer understand the Why (value creation) and the How (digital transformation defined) Define a roadmap that shows how to get value along the way.

  • What We Do: Workshops to define Why and How based on the Customers’ business.

  • What You Get: Roadmap of projects, aligned to objectives and Sample business cases that describe project value in terms that make sense to the Customer.

What Does Good Look Like?

  • What to do Next:
    Use a Digital Maturity Model (survey / report out) to capture Current State of your digital transformation.
    Benchmark your current state against the “Good” norm and companies in similar industries.
    Establish process to target your next project / initiative; what will “move the needle”.

  • What We Do: Work with customer to complete WDGLL survey, provide benchmarks, define targeting process.

  • What You Get: Reusable survey and targeting process, ongoing access to latest benchmarking data.

Digital Transformation Playbook.

  • How to Manage Innovation for Success:

    • A structured, simple, high-level project communications method suitable for internal change projects and/or product development.

    • Drives consistent definitions for Objectives and Business Value.

    • Pulls in all aspects of the business – Finance, Operations, Legal, Customer Service – at the right time.

    • Establishes stage-gates that foster innovation while keeping control of runaway projects.

  • What We Do: Customize Playbook to match Customer Norms, then Train and Implement playbook processes.

  • What You Get: Stage-gate process that ties to your Strategy, encourages innovation, and provides controls against runaway investments.

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